IHG's mainstream brands, including the beloved Holiday Inn brand, are taking a page from the Hollywood pre-visualization playbook and have built computer-generated (CG) hotels, or “virtual hotels” in partnership with visual innovation studio
TRICK 3D.
By creating computer-generated (CG), 3D models, the brands are now able to immerse owners and potential owners inside of their hotels faster and more easily than ever before - they can even make design changes and approvals by viewing fabrics, colors and other materials in the virtual hotel environment. This digital wizardry enables IHG's mainstream brands to get fresh design concepts to hotels for owners and guests to experience faster than ever before.
Hear from experts on how this process works across the IHG enterprise, how it's changed workflows, and the stellar results achieved by IHG's mainstream brands.
It's a good story! IHG started with visualizations as a sales tool and now use them for design, marketing and training. It's a smart end-to-end strategy.